July 2023 Blog Income Report: $1771.42


Income Report for July 2023

Welcome to my July 2023 blog income report! Here I am reporting on the income I have made from my primary website About Social Anxiety.

July STATS:

Note: The numbers in parentheses are from the same month in the previous year. I’m retrieving these numbers from Google Analytics, Google Search Console, Semrush, Convertkit, and my social media platforms.

Pageviews: 43,459 (38,972)

Sessions: 39,380 (33,531)

Users: 33,878 (30,007)

Organic Sessions (Google):  18,140 (11,014)

Social Sessions: 13,411 (12,288)

Mailing List Subscribers: 5327 (6424)

Social Media

As noted in previous months I won’t report these numbers until I’m caught up on these reports (I’m doing retrospectively).

Posts published: 2 (0)

Google Search Console stats

  • Google Search Console total impressions: 708k (459k)
  • Google Search Console total clicks: 15.2k (10.1k)
  • Average Click through rate: 2.1% (2.2%)
  • Average Position: 17.2 (23.7)

SEMRUSH stats

I can’t report on these as I’m doing this retrospectively.

July BLOG INCOME REPORT:

Advertising

  • Mediavine: $899.52 ($842.57)
  • Pageview RPM: $22.77 ($24.96)

Affiliates

Amazon OVERALL: $171.55 ($109.90)

  • Betterhelp: $0 ($0) with 7 conversions
  • ShareASale: $0 ($3)
  • Awin: $34.99 ($10.39)
  • Social Self: $551.50 ($38)

Affiliates Overall: $586.49 ($965.14)

Products

Teachable Products

Total Teachable Revenue: $258 ($85.07)

So this month I launched a new product, the “How to Be Yourself” Workbook. I was pretty disappointed in the launch, but looking at this now I think it’s good I launched or my numbers would have been really bad this month.

Etsy Products

Total Etsy Revenue: $27 ($0)

My sales here were a mix of things, so I think I probably ran a flash sale on my Etsy shop.

Products overall: $285 ($85.07)

Total income: $1771.42 ($1088.93)

Income per subscriber: $.33 ($0.17)

Income per thousand pageviews: $41 ($28)

Monthly expenses:

  • Email (Convertkit): $99
  • Siteground Hosting: $29.99
  • Leadpages: $55.37
  • Jasper AI: $59
  • : $13.60 (use  and discount code KSDISC to save 20%)
  • Teachable: $39
  • Canva: $13.21
  • WordPress Support from iMark Interactive: $27

Total expenses: $336.17 ($186.31)

Net blog income: $1435.25 ($752.76)

Thoughts about this month’s income report:

It’s a decent report, but really things were still stagnating at this point. My income was pretty flat.

Did I Meet my Goals for July?

I don’t think I had goals for July other than to publish more posts.

Goals for August:

Again I did not have goals for August other than to keep floating since it was summer.

However, it’s important to note that I did quit my job as a writer for Verywell in the summer of 2023. At that time I was only making $1125 per month with them, which technically was good for the amount of work I was doing.

However, the straw that broke the camel’s back was when I discovered they had fired one of my colleagues, then used all her articles about autism and put them into a magazine that they were selling on newstands. I found out as I was waiting in line at Sobeys!

It was at that time I knew that I could no longer contribute articles to their website. When I first started with them (back when it was About.com) they were offering compensation per thousand page views. When IAC Interactive took over, they changed it so that the writers (who had built that site) were now only being given flat fees.

My suspicion is that the writers they are hiring today are not making nearly as much as the ones who were there from the beginning like me.

All in all, I know it’s a business and they will do what’s best for the business. But for me, I couldn’t stomach it anymore. A lot of people left a lot longer ago than me, but I’d finally had enough.

The lesson I learned? Don’t put your hard work into something you don’t own, especially if it involves your creative efforts. I liken it to an actor or actress being paid peanuts for a movie (like Jennifer Grey in Dirty Dancing) and then struggling to make ends meet as the people who made the movie roll in the dough.

Never again will I trade my creative work for money unless I own the business!

Do you want to learn to start your own blog? I’ve put together my ultimate guide to starting a blog in this post.

Past Income Reports

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July 2023 Blog Income Report

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