Income Report for February 2022
Welcome to my February 2022 income report!
February STATS:
Note: The numbers in parentheses are from the same month in the previous year. I’m retrieving these numbers from Google Analytics, Google Search Console, Semrush, Convertkit, and my social media platforms.
Pageviews: 41,382 (33,952)
Sessions: 34,728 (27,089)
Users: 30,275 (24,761)
Organic Sessions (Google): 9,775 (7,626)
Social Sessions: 13,088 (14,025)
Mailing List Subscribers: 6008 (3335)
Social Media
As I mentioned in last month’s post, I won’t be posting social media numbers for a while because I’m doing this retrospectively and I don’t have access to what the numbers were at that time. Below are the links for interest’s sake.
Posts published: 4 (8)
Google Search Console stats
Google Search Console total impressions: 343k (211k)
Google Search Console total clicks: 8.57k (6.38k)
Average Click through rate: 2.5% (3%)
Average Position: 23.1 (20.7)
SEMRUSH stats
Again, as I am doing this retrospectively, I was not able to pull this information.
February BLOG INCOME REPORT:
Advertising
Mediavine: $836.18 ($363.21)
Pageview RPM: $23.85 ($13.41)
Affiliates
Amazon OVERALL: $102.65 ($46.17)
Note: I’m reporting everything in US Dollars.
Amazon US: $91.01 ($42.07)
Amazon CANADA: $3.25 ($2.53)
Amazon UK: $8.39 ($1.57)
Betterhelp: 0 ($450)
I realized from a comment I left last year that Betterhelp conversions are likely delayed by a couple months. I need to do more launches of Betterhelp to explain it to my audience.
ShareASale: 0 (0)
Awin: $13.57 ($36.29)
Social Pro Now: $68.34
Note: I’m not reporting Clickbank anymore because I deleted the article that had the link for this affiliate. It never earned anything for me anyway.
Affiliates Total: $184.56
Products
Products overall: $204.85 ($281)
Teachable Products
Total Teachable Revenue: $169.85 ($247)
Social Anxiety Masterclass: 1 sold (2 sold)
Art Therapy-Inspired Coloring Bundle: 0 sold (0 sold)
CBT + Mindfulness Workbook Tripwire: 2 sold (15 sold)
CBT Workbook: 0 sold (1 sold)
Social Skills Workbook: 0 sold (1 sold)
Self Confidence Journal: 0 sold (0 sold)
Etsy Products
Total Etsy Revenue: $35 ($34)
Sunburst Gratitude Worksheet: 2 sold (8 sold)
Rainbow Set of 12 Gratitude Worksheets: 1 sold (1 sold)
Total income: $1225.59 ($1176.67)
Income per subscriber: $0.20 ($0.35)
Monthly expenses:
Email (Convertkit): $99
Teachable: $39
Canva: $13.43
Leadpages: $55.37
Jasper AI: $59
WordPress Support from iMark Interactive: $27
Total expenses: $292.80 ($325.24)
Net blog income: $932.79 ($851.43)
Thoughts about this month’s income report:
This month was relatively flat compared to a year ago, but this is for two reasons. 1) In February 2021 I ran some Facebook ads. 2) In December 2020 I launched Betterhelp as an affiliate to my list, which led to more conversions after the fact. All this tells me what? There are ways to increase income by being more active. Active means 1) promoting through paid ads directly to a funnel, or finding a way to get more people into my funnel organically through social or my site. 2) Having an affiliate launch calendar. This is something I mentioned back in February 2021 for my report. I believe that the affiliates I could confidently promote right now are Betterhelp and Audible. Social Pro Now is too tricky because they have their own funnel. Not sure how to market them to my list!
Goals for February:
In February 2022 I was just treading water. There were no goals other than writing content I believe.
Goals for March:
I believe in March 2022 I also had no goals other than to write posts.
Do you want to learn to start your own blog? I’ve put together my ultimate guide to starting a blog in this post.
Past Income Reports
- January 2022 Blog Income Report: $1532.16
- December 2021 Blog Income Report: $2097.25
- September 2021 Blog Income Report: $1241.57
- November 2021 Blog Income Report: $1882.18