June 2021 Blog Income Report


Income Report for June 2021

The following income report is for the blog that I run at About Social Anxiety.com. I’m sharing it here to show my progress in figuring out how to make a blog/website successful!

I’m also going to move over all the previous income reports from that site to Passive Wealthy so that things are kept more separate.

June STATS:

Note: The numbers in parentheses are from last month. I’m retrieving these numbers from Google Analytics, Google Search Console, Semrush, Convertkit, and my social media platforms.

Pageviews: 33,580 (34,299)

Sessions: 26,295 (27,545)

Users: 23,506 (24,989)

Organic Sessions (Google):  7633 (8,440)

Social Sessions: 8969 (10,102)

Mailing List Subscribers: 5688 (4605)

I’m doing this late in the month, so not all of these came in June. But most of them did! From Tik Tok.

Social Media

Pinterest Followers: 5.5k (5.3k)

Facebook Followers: 5.7k (5.6k)

Facebook group members: 581 (346)

Twitter Followers:  3.4k (3.3k)

Instagram Followers: 813 (504)

Tik Tok Followers: 248k (170k)

Total Social Media Followers: 263k (185k)

Posts published: 5 (5)

Google Search Console stats

Google Search Console total impressions: 266k (275k)

Google Search Console total clicks: 6.34k (6.92k)

Average Click through rate: 2.4% (2.5%)

Average Position: 24.2 (22)

SEMRUSH stats

Organic search: 5.5k (5.5k)

Backlinks: 4.9k (3.9k)

Organic keywords: 3123 (2511)

MOZ Domain Authority: 21 (21)

June BLOG INCOME REPORT:

Advertising

Mediavine: $454.40 ($430.59)

Pageview RPM: $17.28 ($15.63)

Affiliates

Note: I’m reporting everything in US Dollars.

Amazon US: $59.50 ($35.29)

Amazon CANADA: $2.77 ($1.73)

Amazon UK: $7.05 ($2.78)

Amazon OVERALL: $69.32 ($39.80)

You might be wondering why I use Onelink for the UK and Canada when I earn so little from it. Well for one thing, I am Canadian. And so if I click on a link that takes me to Amazon.com, then I have to manually go looking for that product on Amazon.ca. And for another, every few months I get a cheque from one of the two, and I use it for little extra things around the house. Win-win.

The one thing I wonder about though is that if the item is not available on Amazon Canada or Amazon UK, am I doing the customer a disservice, because they can’t find the link to the original item on Amazon US where they could actually buy it? I’ve wondered about this.

Betterhelp: $450 ($0)

ShareASale: 0 (0)

Awin:  $41.92 ($37.93)

Clickbank: $0 ($0)

Rakuten: $0 ($0)

Affiliates Overall: $561.24 ($77.73)

Products

Products overall: $553 ($123)

Teachable Products

Total Teachable Revenue: $529 ($553)

Social Anxiety Masterclass:  3 sold (4 sold)

Art Therapy-Inspired Coloring Bundle: 0 sold (0 sold)

CBT + Mindfulness Workbook Tripwire13 sold (21 sold)

CBT Workbook: 0 sold (0 sold)

Social Skills Workbook: 0 sold (0 sold)

Social Skills Workbook (Tripwire at $7 each): 14 sold

Self Confidence Journal: 0 sold (0 sold)

I created a Tripwire directly in my Tik Tok link in bio and mentioned it in a video. And it sold 14! I’ll have to do this again for another product.

Etsy Products

Total Etsy Revenue: $0 ($0)

Sunburst Gratitude Worksheet: 0 sold (0 sold)

Rainbow Set of 12 Gratitude Worksheets: 0 sold (0 sold)

Total income: $1544.62 ($1061.32)

Income per subscriber: $0.27 ($0.23)

Income per thousand pageviews: $45.99 ($31.20)

Again, these numbers seem to me not to really be important because they don’t relate to my number of subscribers or number of pageviews. At least not in a direct sense. I have not been selling to my list at all other than the welcome sequence. This is mostly because of Tik Tok growth.

Monthly expenses:

Email (Convertkit): $79

: $13.60 (use  and discount code KSDISC to save 20%)

Teachable: $39

Canva: $12.82

Tailwind: $14.99

WordPress Support from iMark Interactive: $27

Total expenses: $186.41 ($186.31)

Net blog income: $1358.21 ($874.91)

Thoughts about this month’s income report:

This month I did really well income wise but again my traffic kind of was stinky. So in some ways it’s good that I can earn money even with mediocre traffic. On the other hand, if I could JUST figure out how to get 100k pageviews like a lot of bloggers get, I could hit my goal of $3000/month.

How hard can it be? It turns out REALLY hard. It could be my niche and the whole YMYL thing. That’s why I’m glad I’m finally getting a couple other sites off the ground. So I can compare and see if it’s me or just my niche.

Did I Meet my Goals for June?

My goals were to add an affiliate program in Teachable, write posts, and figure out how to convert traffic from Tik Tok. I think that I did a good job with Tik Tok and posts, but could do more. Did not get to the affiliate program again.

Goals for July:

  • It’s summer and the kids are home, I have no real big goals!

HOWEVER… I did something a little crazy and invested in Project 24 from Income School.

I have to say I am absolutely loving it so far. I can’t tell if it is just the culmination of everything I know already coming together in my mind, but I feel like I am starting to actually be able to think critically and make decisions on my own now without just relying on whatever course I am taking.

One thing I’m focusing on with P24 is search analysis and really nailing the long-tail keywords for Google. That’s actually my main focus in July.

As part of Project 24, I had to read the book Work Energy by Jim Harmer. This led me to the book The Big Leap by Gay Hendricks.

My conclusion based on both of these books is the following:

My Zone of Excellence is writing. I’ve always been a writer and it comes very easily to me.

My Zone of Genius is absorbing large amounts of data and information, seeing patterns and trends, and leveraging what I see to benefit my business. Kind of like predicting the future based on the present.

This is essentially what I did with Tik Tok. I studied it for about a year while using it, and eventually absorbed the patterns of what worked and did not work and made them work for me.

So NOW… my plan is to focus as much time as I can working on looking for patterns in my business and figuring out how to use that information to increase income.

What do you think? Can I do it? Can I get to $3000/month by focusing on this part of the business?

I really hope so, because to be honest I detest launches.

I detest being on video.

I don’t want to be famous.

I’d like to be wealthy, and anonymous.

Ha! We will see.

Back Burner Goals:

These continue to be the same with some additions.

  • Affiliate launch for Audible audiobook subscription
  • Work on finishing Stupid Simple SEO
  • Add to my Etsy Shop
  • Take Making Sense of Affiliate Marketing Course
  • Run Facebook Ads
  • Create more Products
  • Focus on Instagram profile (improving)
  • Add an affiliate program in Teachable
  • Work through Income School Project 24

Do you want to learn to start your own blog? I’ve put together my ultimate guide to starting a blog in this post.

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June 2021 Blog Income Report

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