July 2021 Blog Income Report: $1245.51

Income Report for July 2021

The following income report is for the blog that I run at About Social Anxiety.com. I’m sharing it here to show my progress in figuring out how to make a blog/website successful!


Note: The numbers in parentheses are from last month. I’m retrieving these numbers from Google Analytics, Google Search Console, Semrush, Convertkit, and my social media platforms.

Pageviews: 32,821 (33,580)

Sessions: 27,008 (26,295)

Users: 24,486 (23,506)

Organic Sessions (Google):  8884 (7633)

Social Sessions: 10425 (8969)

Mailing List Subscribers: 5743 (5688)

Note that last month I checked the mailing list subscribers late in the month, which is why it looks like it hasn’t grown at all.

Social Media

Pinterest Followers: 5.6k (5.5k)

Facebook Followers: 5.7k (5.7k)

Facebook group members: 587 (581)

Twitter Followers:  3.4k (3.4k)

Instagram Followers: 851 (813)

Tik Tok Followers: 245k (248k)

I think I made a mistake last month and didn’t check my Tik Tok and just thought it was 248k. I think it was actually 244.8k!

Total Social Media Followers: 261k (263k)

Posts published: 6 (5)

Google Search Console stats

Google Search Console total impressions: 308k (266k)

Google Search Console total clicks: 6.71k (6.34k)

Average Click through rate: 2.2% (2.4%)

Average Position: 25.6 (24.2)

I’m thinking that the CTR and position are decreasing because I am publishing new content that is ranking but it’s way back on the search pages? I could be wrong.


Organic search: 5.4k (5.5k)

Backlinks: 4.5k (4.9k)

Organic keywords: 3180 (3123)

MOZ Domain Authority: 22 (21)

Woot woot! This number finallllly has gone up.



Mediavine: $550.77 ($454.40)

Pageview RPM: $20.39 ($17.28)

I had a huge tip after joining Project 24 to make some changes to my settings in the Mediavine Dashboard. I started earning $5 more per day immediately. That’s the kind of stuff that gets me excited!


Note: I’m reporting everything in US Dollars.

Amazon US: $50.49 ($59.50)

Amazon CANADA: $0 ($2.77)

Amazon UK: $13.47 ($7.05)

Amazon OVERALL: $63.96 ($69.32)

I got another good tip from the Project 24 community about how to increase clicks to Amazon on every post. I added a sentence using Ad Inserter recommending my favorite book for social anxiety along with a link to Amazon.

Betterhelp: $0 ($450)

ShareASale: 0 (0)

Awin:  $24.03 (41.92)

Clickbank: $0 ($0)

Rakuten: $0 ($0)

Social Pro Now: $229.75

Affiliates Overall: $317.74 ($561.24)

I signed up as an affiliate with Social Pro Now just by a stroke of serendipity. The site owner, David, contacted me about writing articles for their site. While I wasn’t interested in doing that, I was interested in whether they had an affiliate program for their social skills courses.

Turns out they did!

I added a link to every post directing my readers to their email sequence that sells their products. Voila! Couldn’t be easier and seems to be selling. I’m not sure I’ll ever make a full social skills course, so this is the next best thing.


Products overall: $377 ($529)

Teachable Products

Total Teachable Revenue: $377 ($529)

Social Anxiety Masterclass:  2 sold (3 sold)

Art Therapy-Inspired Coloring Bundle: 0 sold (0 sold)

CBT + Mindfulness Workbook Tripwire6 sold (13 sold)

CBT Workbook: 1 sold (0 sold)

Mindfulness Workbook: 1 sold (0 sold)

Social Skills Workbook: 0 sold (0 sold)

Social Skills Workbook (Tripwire at $7 each): 9 sold (14 sold)

Self Confidence Journal: 0 sold (0 sold)

Etsy Products

Total Etsy Revenue: $0 ($0)

Sunburst Gratitude Worksheet: 0 sold (0 sold)

Rainbow Set of 12 Gratitude Worksheets: 0 sold (0 sold)

Total income: $1245.51 ($1544.62)

Income per subscriber: $0.21 ($0.27)

Income per thousand pageviews: $38.90 ($45.99)

Seems pretty steady from the previous month, which is good news! Also, I haven’t really been trying that hard since it is the summer, my kids are home, and I want to enjoy the nice weather.

Monthly expenses:

Email (Convertkit): $79

: $13.60 (use  and discount code KSDISC to save 20%)

Teachable: $39

Canva: $12.82

Tailwind: $14.99 (I am cancelling Tailwind as an experiment. I’m not sure it’s helping anymore)

WordPress Support from iMark Interactive: $27

Total expenses: $186.31 ($186.31)

Net blog income: $1059.20 ($1358.21)

Thoughts about this month’s income report:

Starting Project 24 has been really eye opening. This is the kind of stuff I’ve wanted to dive into for a long time… optimizing what I have instead of constantly running like a hamster on a wheel. I have a good feeling this is only just the tip of the iceberg. $3000 a month doesn’t seem impossible at all to me anymore.

Did I Meet my Goals for July?

I had no goals for July so I think I did okay! I did get far enough in Project 24 that I could start to write the kind of content that has a better chance of ranking in Google.

I really FEEL now what it’s going to take to rank, and it’s an uphill battle. But I’m up for it.

Another wild and crazy thing I did this month was to enroll in a mortgage brokering course for here in Ontario. I REALLY want to quit writing for Verywell, but I am increasingly feeling like these websites are a passive income project for me, not my “job.”

And so, I’m curious if mortgage brokering could be my “job.”

So I thought I’d take the course to find out.

At the very least, I’ll be able to use what I learn to help fund my own real estate deals in the future.

After all, this is Passively Wealthy, and I’m all about the passive income.

Goals for August:

  • It’s summer and the kids are home, I have no real big goals! Other than bonfires and beach time. But you know me, I’ll still be working all the way through… just on things that excite me though.

Back Burner Goals:

These continue to be the same.

  • Affiliate launch for Audible audiobook subscription
  • Work on finishing Stupid Simple SEO
  • Add to my Etsy Shop
  • Take Making Sense of Affiliate Marketing Course
  • Run Facebook Ads
  • Create more Products
  • Focus on Instagram profile (improving)
  • Add an affiliate program in Teachable
  • Work through Income School Project 24

Do you want to learn to start your own blog? I’ve put together my ultimate guide to starting a blog in this post.

Past Income Reports


July 2021 Blog Income Report

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